Scenario+3+Bad+Press+-+Teacher

= Scenario #3 - Bad Press - Teacher =

This is the first night you have been home for the evening news in weeks. As you sit with your hot cocoa, this story breaks about one of your teachers:
@http://www.9news.com/story/news/local/2014/11/04/video-leads-to-denver-teacher-investigation/18449199/


 * As soon as the clip finishes, your phone starts ringing... **

To do:

1. Make a list of considerations you will need to consider as you communicate with the press.

2. Write draft press releases for the following news groups:

A. The local newspaper B. The local talk radio program

Note: Make sure your Director for Communications (Tom) approves your message before responding to the media.